“It’s okay to be happy on Monday.”
It might sound radical. But after training over 1,000 people and coaching leaders and entrepreneurs across industries, I’ve come to believe this: the workplace should be a place of meaning. And business storytelling is the key to making that possible.
Welcome to the world of thank god It’s monday, a philosophy, a podcast, and a practical guide to transforming organisational culture through the power of story.
What Most Business Storytelling Trainings Miss
If you’ve ever Googled business storytelling, chances are you’ve come across promises like:
- You’ll become a better speaker.
- You’ll emotionally connect with your audience.
- Your presentations will be more engaging.
These are all true. But they’re not the full picture.
Because at its core, business storytelling isn’t about performance, it’s about belonging.
And belonging doesn’t come from a single story shared at a town hall. It comes from aligning values with action, consistently. It starts before the story is told. It lives on after it’s heard.
How I Found My Why (and Why It Matters to You)
For a decade, I worked as a journalist, amplifying voices often left out of mainstream media, stories from migrants, protestors, and activists. But I rarely shared my own. Why? Because I thought it wasn’t relevant.
That changed when I began making documentaries about African migrants. As people asked why I was so driven to tell these stories, I had to dig deeper. I had to share that I was born in Italy to Congolese parents. That my family’s story—our contribution, our pain, our power—was invisible in the places I grew up in.
Telling that story made me feel clearer, more confident, and more connected. And it made me realise: I could help others, especially entrepreneurs and leaders from historically underestimated backgrounds, do the same.
This is the work we now do at The Business Storytelling Centre.
What Happens After the Story?
Here’s what I’ve learned from working with women of colour entrepreneurs, DEI managers, and senior leaders in companies like Netflix, Holland & Barrett, and Wavemaker:
A good story without a follow-up is just theatre.
- Don’t tell a story about inclusion if your HR form still only allows “male” and “female.”
- Don’t spotlight employee wellbeing in your quarterly address if your staff are quietly burning out.
The power of storytelling is only fully unlocked when we act on what we hear.
And that’s where true leadership lives: in the feedback loops of listening, storytelling, and doing.
So, What Can You Do as a Leader?
Whether you’re in internal comms, learning & development, or culture transformation, start here:
✅ Listen. Create intentional spaces for employees to speak.
✅ Share. Tell stories that reflect your values—and show you’ve been listening.
✅ Act. Align your practices with the narrative you’re promoting.
This is the heart of the thank god It’s monday philosophy. We all deserve to feel that our work matters. That we belong. That purpose drives performance.
Want to Bring This Approach Into Your Organisation?
Let’s talk. I offer workshops, storytelling circles, and keynote sessions that help companies attract, engage and retain talent through business storytelling.
🎯 Book a free consultation: BookBeatriceToSpeak
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🔗 Connect with me on LinkedIn: Storytelling Beatrice